Case studies

Our Coporate Social Responsibility (CSR) and educational outreach programs are entirely underwritten by corporate, non-profit and governmental sponsors that want to be associated with delivering important societal messages to students, their families and their communities. Below are a series of case studies that demonstrate how NTC sponsors have made a positive impact on K-12 students, teachers, families and communities in their market areas.  

Public Relations – Workflow Automation

Challenge:

  • Generate awareness of Workflow Automation and Adobe’s E-Signatory and Digital Automisation solutions.
  • Promote energy efficiency and environmental behavior to students and schools throughout Melbourne territories.
  • Build brand reputation and public awareness around their corporate citizenship.

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Government Affairs — United Healthcare

Challenge:

  • Demonstrate UHC’s commitment to good health in its communities
  • Positively impact the opinions of government insurance regulators
  • Overcome negative media coverage of UHC’s HMO in top 40 markets

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Social Marketing — Iowa Insurance Division

Challenge:

  • Encourage students in Iowa to make positive decisions about money matters
  • Interact with parents to reinforce good behaviors around financial management
  • Generate increased awareness of the Iowa Insurance Division within the state

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Public Relations — Ameren

Challenge:

  • Generate awareness of Ameren’s voluntary “PurePower” program with its consumers
  • Encourage sign-up in Ameren’s “PurePower” program
  • Educate students and families about the role of Renewable Energy in the production of electricity 

Read more…